Zoe Clark-Coates on Soul Tears

Zoe Clark-Coats

Founder of Saying Goodbye and The Mariposa Trust


Zoe is the host of the talk show Soul Tears on TBN UK. She is a vibrant individual who wears many hats, including being a TV and radio commentator for the BBC and ITV. She is a best-selling author, dynamic business leader, print media writer, charity founder and CEO, counselor, and advocate for change. In March 2018, she was appointed to co-chair a review into baby loss and its impact.

After facing the heartbreaking loss of five babies, Zoe channeled her experiences into positive action. In 2012, she founded ‘The Mariposa Trust,’ a charity providing services of remembrance for those who have experienced baby loss. The charity has grown to hold over 135 ‘Saying Goodbye’ services globally and supports over 50,000 people weekly through its six support divisions.

Zoe, an expert in grief, baby loss, and family support, actively contributes to her field through media, advisory roles, and her international team. Her talk show ‘Soul Tears’ explores personal stories and inspirational journeys. Zoe’s best-selling books, including ‘The Baby Loss Guide,’ ‘Beyond Goodbye,’ and ‘Pregnancy After Loss,’ offer essential resources for those dealing with grief.

Recognized for her impactful contributions, Zoe received an MBE in June 2021 for her services to the baby loss community and bereavement care. Additionally, she launched the podcast series ‘Life and Soul with Zoe Clark-Coates’ in August 2021, featuring interviews with celebrities and individuals sharing their life stories.

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